Email Marketing is one of the most effective forms of marketing while also being highly cost-effective. Email marketing is not only a great tool for businesses it has also proven to be a preferred tool with 61% of consumers preferring to hear from brands via email. 

According to Mailchart’s Holiday Email Marketing Guide, email marketing is responsible for 20% of holiday sales. Small businesses earn as high as 25% of their annual sales during the holiday season.

The key is that you have to get people to staying on your post past the 3 second mark. If you notice, IG even helps you to know where that mark is because there are time markers when you’re creating your reels.