A key way to reach more people on Instagram is to get your content prioritized by the platform. One indicator that IG uses to prioritize content, especially videos is to people to stay on your post past the 3 second mark. If you notice, IG even helps you to know where that mark is because there are time markers when you’re creating your reels.

Here are some tactics based on post type: 

1. Carousel posts - due to their slideshow nature carousel posts take longer to complete thereby creating more engagement 

2. Reels - with hooks on screen and read the caption - you may have seen these when people put their hooks or call-outs in the reels and direct the reader to find the meat of the content in the caption. 

3. Direct Messages - get people to engagement in your dm (via stories or keyword leads) - instagram also prioritizes account with active DMs so encouraging your followers to dm you words for lead offers is effective 

4. Reels - with a question answering hook - this is another attention grabbing strategy where you add copy or start your reel verbally like you’re answering a question a follower asked you and completing the thought in your caption or in the video 

5. Make your content shareable - instagram still favors shareable content so when designing your carousel posts try not to make them overly branded so that anyone would be comfortable sharing them 

   
   

While this post features instagram these techniques can be effective on other social platforms as well particularly those using video content so make sure you give them a try.

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