Any entrepreneur can tell you that getting a sale is not an easy task, and before customers even reach the point of spending money there are

Looking to get your feet wet in the Black Friday, Small Biz Saturday and Cyber Monday arena check out my 5 easy-peasy offers you launch this

The internet has been abuzz with the news that Instagram has been testing the idea of doing away with Likes...

Dr. Paul J. Zak , a Director of the Center for Neuroeconomic Studies recently discovered that oxytocin, a natural brain hormone, can be triggered by characte...

It is practically impossible to develop messaging and marketing that appeals to your audience if you have no idea what it they want from you! If you've found...

Have you been experiencing a poor return on your marketing efforts? Have you had low-revenue growth? If you've found that you've been promoting your business...

Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have already created and...

Now that you have built out your Buyer Personas you can begin to set goals for your Content Marketing Program. There are 3 goals you should have for your bus...

If you’re new to the arena of business owning you’ve probably already hit that wall that is with low-click rates on your email, low website traffic and thus ...

The truest statement I've ever heard about digital marketing is not to get swept up in the "Likes". You'd be surprised how many businesses, and believe it or...

After much coaxing from my tribe, I joined the world of Instagram about 2 years ago and my biggest annoyance about it was not being able to link out from my ...

As a Content Marketing Strategist for other service providers who uses content marketing in my own business in makes perfect sense that I have a process f...

Planning is always key and hopefully you've created a content plan that explains how your content relates to you sales funnel and how you will promote your c...

Thousands of businesses are using email marketing to promote their products, some of them sending 2 or more emails a day, but I couldn’t help to wonder how m...

Email marketing is a great way to have direct contact with your audience. Acquiring email addresses (as known as List Building) is an absolute must if you’re...

I was at a workshop the first time I remember hearing the term “Evergreen” Content” and I quickly made the association with its meaning it was clear the use ...

“I have to post something, I’ll lose my audience” those words haunted me constantly when I first began content marketing. The stress to constantly create con...

We all know the importance of promoting your business on social media but do your posts contain the right features to get your target audience engaged. We ca...

I like to think of a website as a "virtual office space". It's a place to develop a relationship with your target audience. Your website should allow both pr...