Email Marketing is one of the most effective forms of marketing while also being highly cost-effective. Email marketing is not only a great tool for businesses it has also proven to be a preferred tool with 61% of consumers preferring to hear from brands via email. 

These stats make it apparent that Email Marketing has a number of benefits to highlight a few are:

1. Owned Audience - There is no algorithm! This aspect is a top benefit to me. You own your email list which is a clear channel of communication to your audience. You can reach your list whenever you want, unlike with social media. 

2. High ROI (Return on Investment) - It’s cost-effective with high returns. Most email providers offer free plans up to a certain send amount so if you are starting to build your list this is a no-brainer

3. Improves Connection with Customers & Leads - Individuals who subscribe to your email list are granting you permission to contact them. Meaning they want to hear from you. They are interested in what you have to offer, making it easier to take them from a warm lead to a sale and from a sale to a repeat customer. Using emails to provide value and personalized content along with targeted content based on purchase history makes conversions easier and engagement more valuable overall.

4. Sales & Conversions - a strategic email sequence can help drive sales by promoting offers, abandon cart reminders and emails encouraging repeat purchases can help convert leads into customers and retain existing ones. 

5. Multi-purposed - email marketing can be used at every step of the customer journey from brand awareness, lead nurturing and sales conversion

6. Trackable Results - you can easily track the effectiveness of your email marketing, such as open rates to click-through rates. These easily calculated and accessible results can direct you on needed adjustments to your program

With a well crafted strategy email marketing can prove to be very effective and increase revenue in your business. 

Thinking about giving email marketing a try or need help improving your existing one?

Book a Discovery call with me today