Brand-Conscious * Customer-Centric * Sales-Focused

Originally posted 8/15/2017 I always find it interesting how many people find the idea of constructing an content calendar intimidating,...

Do you have a product to sell? Well in this post I'm going to tell you the 5 things you need to remember when promoting your product and...

Hopefully you have decided to start the new year off by making a deeper commitment to your business by deciding to seriously develop a...

"I feel like I spend all my time creating content", "my content didn't drive the sales that wanted," "I don't have time to create my own...

Any entrepreneur can tell you that getting a sale is not an easy task, and before customers even reach the point of spending money there are

The internet has been abuzz with the news that Instagram has been testing the idea of doing away with Likes...

Dr. Paul J. Zak , a Director of the Center for Neuroeconomic Studies recently discovered that oxytocin, a natural brain hormone, can be...

It is practically impossible to develop messaging and marketing that appeals to your audience if you have no idea what it they want from...

Have you been experiencing a poor return on your marketing efforts? Have you had low-revenue growth? If you've found that you've been...

Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have...

Now that you have built out your Buyer Personas you can begin to set goals for your Content Marketing Program. There are 3 goals you...

If you’re new to the arena of business owning you’ve probably already hit that wall that is with low-click rates on your email, low...

The truest statement I've ever heard about digital marketing is not to get swept up in the "Likes". You'd be surprised how many...

After much coaxing from my tribe, I joined the world of Instagram about 2 years ago and my biggest annoyance about it was not being able...

As a Content Marketing Strategist for other service providers who uses content marketing in my own business in makes perfect sense...

Planning is always key and hopefully you've created a content plan that explains how your content relates to you sales funnel and how you...

I was at a workshop the first time I remember hearing the term “Evergreen” Content” and I quickly made the association with its meaning...

“I have to post something, I’ll lose my audience” those words haunted me constantly when I first began content marketing. The stress to...

We all know the importance of promoting your business on social media but do your posts contain the right features to get your target...