“I have to post something, I’ll lose my audience” those words haunted me constantly when I first began content marketing. The stress to constantly create content was sometimes debilitating!
Sometimes I’d slowly watch as my twitter followers began to decrease by the day and with every "unfollow" my stomach would sink. Until, one day I saw an article that was in line with my theme for the week and retweeted it and tagged the author saying what a great read it was. The author replied “thanks” and with a day my followers had grown again. That was when I finally accepted it...Curation.
Choosing not to embrace the second C (that is in CCR - Create, Curate and Repurpose) I was doing myself a huge disservice.
Here are the rules I followed when I first began curated content from others:
Find articles that fit your theme
Monitor sources of relevant content for good fits (don’t have any sources industry blogs is a good place to start)
When sharing the content always shout out the author and original publisher
Create a catalog of this quality content (I’m big on organization so be sure to keep those timeless pieces handy)
All in all curation makes content marketing a lot easie
r and alleviates a lot of the stress of feeling the need to constantly create evergreen content.
DO YOU PRACTICE CONTENT CURATION?
Let me know in the comments or over on my Facebook page!
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