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According to Mailchart’s Holiday Email Marketing Guide, email marketing is responsible for 20% of holiday sales. Small businesses earn as high as 25% of their annual sales during the holiday season.

One major component to driving sales is to minimize objections your potential customers have when it comes to spending money with you. 

Statistically, a 5% increase of customers retained can equal 25% in increased profits and it was calculated that 75% of customers tried new

Do you have a product to sell? Well in this post I'm going to tell you the 5 things you need to remember when promoting your product and...

Looking to get your feet wet in the Black Friday, Small Biz Saturday and Cyber Monday arena check out my 5 easy-peasy offers you launch this

Dr. Paul J. Zak , a Director of the Center for Neuroeconomic Studies recently discovered that oxytocin, a natural brain hormone, can be...

It is practically impossible to develop messaging and marketing that appeals to your audience if you have no idea what it they want from...

Now that you have built out your Buyer Personas you can begin to set goals for your Content Marketing Program. There are 3 goals you...

Thousands of businesses are using email marketing to promote their products, some of them sending 2 or more emails a day, but I couldn’t...

I like to think of a website as a "virtual office space". It's a place to develop a relationship with your target audience. Your website...

There is a lot to learn in business from the non-profit sector, particularly their #1 rule, "always say thank you".  It is imperative...