Brand Loyalty is critical because it:

1. Helps to create a consistent revenue stream due to repeat customers

2. It also allows for revenue scale because loyal customers are more likely to not just purchase repeatedly but at a higher price point

3. Reduces marketing costs because you retain your customers which is cheaper than having to acquire new ones

4. Positively affects your brand reputation because loyal customers engage in word-of-mouth marketing with peers encouraging trust among these parties

Build the Trust

As with all great relationships, loyalty starts with trust.  However, I'm sure you’ve heard numerous times, we are currently living through a trust recession and while brands have found it increasingly difficult to build trust online there are a couple of components you can implement to build brand trust.  

What you can do:

• Focus on Satisfaction - Fulfill or exceed customer expectations

• Provide Quality - High standards of products/services

• Seek Feedback & Testimonials - Great ratings and feedback add to social proof

• Build a Community - Create a sense of belonging among customers

• Feed Brand Emotion - Positive feelings toward the brand

• Loyalty Programs - Incentives to boost repeat purchases

• Be Consistent - Long-term uniformity in brand experience and messaging 

• Be Customer-Centric - Personalize your support to individual customer needs

In order to establish loyalty you have to have their trust and in today’s skeptical marketplace, trust isn’t optional—it’s currency. If clients seem interested but never convert…this might be the missing piece.