The 6 Clarifying Questions You Need to Build A Lasting Brand

You see yourself in 1-5 years scaling to a million dollars, closing a bunch of clients, or hiring a team - these are the kinds of growth every entrepreneur hopes to reach in their business but many fail to realize that neglecting to establish the fundamentals of a brand:  Mission, values, vision and audience will have you absolutely stuck and confused on just where your business is headed.

When I work with a client there are 6 questions that I ask to help establish these elements that lead to a lasting brand. 

1. If your brand disappeared tomorrow, what would people miss?

2. What transformation do you provide?

3. Write your one-sentence brand message:

4. My dream client is tired of ______.

5. They desire ______.

6. Their biggest frustration is ______.

Answering these questions establishes a foundation for your brand and guidepost for the direction of tasks such as content, emails and how you communicate about your brand. It’s so important to remember that anything built on a stable foundation has a higher chance of longevity.

READY TO GET YOUR BUSINESS BUBBLIN'

If you’d like a more comprehensive and detailed guide to building the foundations of your brand and building a successful business download the B.U.B.B.L.I.N Brand Starter Kit today.